Whisk
Technology, Software, Consumer, Data & AI
Andy Moore advised the shareholders of Whisk on the sale of the business to Samsung, where it joined Samsung NEXT’s Product team.
Deal Type
M&A
Value
Undisclosed
Sector
Technology, Software, Consumer, Data & AI
Year
2019
Country
UK, US
An acquisition providing access to the scale, resources and global reach of a leading global technology group.
Founded in Birmingham in 2013, Whisk is a leading food technology platform powering smart and shoppable food experiences for many of the world’s largest food retailers, publishers and brands. The platform combines sophisticated data and software capabilities to understand ingredients, nutrition, perishability, pricing and purchasing behaviour, enabling highly personalised food and commerce experiences. Co-founded by Nick Holzherr, Whisk achieved strong growth and international adoption, establishing itself as the number one solution in its category.
The acquisition by Samsung NEXT provides Whisk with access to the scale, resources and global reach of one of the world’s leading technology groups, supporting the continued development and expansion of its platform.
Andy Moore provided strategic advice throughout the transaction and supported the shareholders through the negotiation process, delivering a successful outcome with a highly strategic global buyer.
We first started working with Samsung in the UK back in 2016, and quickly saw the unique opportunity to further scale and strengthen our platform with one of the most successful companies in the world. Now, together, we have the potential to power experiences all around the world.
Nick Holzherr, Co-Founder, Whisk
Headpoint Advisors is a founder-led corporate finance firm advising business owners, investors and management teams on company sales, acquisitions and growth capital. With offices in Birmingham, London and Reading, Headpoint combines partner-led delivery with deep sector expertise and international reach.
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