Sale of Baby Bottles (Wholesale) Limited to JT Barton Group Limited

Headpoint Advisors advised the shareholders of Baby Bottles (Wholesale) Limited on its sale to JT Barton Group Limited. Headpoint ran a bespoke process for the sale, adding to its track record of advising family-owned businesses.

Baby Bottles was founded in Coventry in 1986. Over almost four decades, it has become a leading regional delivered wholesaler, supplying alcoholic drinks, snacks and bar supplies to on-trade customers across the Midlands.

The business has built strong, long-standing relationships with key brand owners including Molson Coors, Heineken, AB InBev, Carlsberg Britvic and Asahi.

Bartons Group is a family-run independent drinks wholesaler, supplying kegs, cask beer, bottled beer, soft drinks, spirits and other bar supplies to pubs, clubs, bars and restaurants across the North West of England.

Marking Bartons’ first acquisition, the transaction expands the group’s reach into the Midlands and brings in a well-regarded wholesaler with deep roots in the region and a loyal customer base. Together, the two businesses form a stronger wholesale group spanning the North and the Midlands, with greater scale, wider coverage and closer relationships with key brand owners.

The process ended with an outcome that secures a strong long-term home for the business and its people.

Craig Barton, Managing Director, commented:

“We are absolutely delighted to welcome Baby Bottles Wholesale Limited into the Barton Group.

“Having worked closely with Baby Bottles for many years, we know the business well and have enormous respect for what has been achieved. We recognise that it is already a successful operation, and our intention is to allow it to continue doing what it does best.

“We look forward to supporting the team, building on their success and welcoming everyone into the wider Barton family.”

Sam Wright, newly appointed Managing Director of Baby Bottles (Wholesale) Limited, added:

“This is an exciting new chapter for Baby Bottles, and I’m delighted to be leading the business as we become part of the Barton Group.

“Becoming part of the Barton Group gives us the confidence and support to build on what we have already achieved, while retaining the identity and personal approach that make Baby Bottles special.

“I’m incredibly proud of the business and excited about what the future holds for our team and our customers.”

The Headpoint sales process was led by Henry Baker, assisted by Ben Skym. Mark Wilson provided partner support.

Higgs LLP advised the sellers on the legal aspects of the transaction. Barkers Accountants also advised on the deal.