Insider
Media
Headpoint Advisors has advised Marlen Roberts, owner and Managing Director of Insider Media Limited on its sale to National World plc.

Deal Type
M&A
Value
Undisclosed
Sector
Media
Year
2023
Country
UK
Working with private businesses over time to deliver successful transactions.
Insider is the UK’s leading regional B2B media company able to offer advertising and sponsorship opportunities in print, in person and online, providing solutions across three platforms. With origins dating back to the early ‘90s it has built a loyal following of its business-orientated Insider magazines and a large B2B subscriber base for its daily email newsletters, business information and events.
National World plc provides news and information services in the UK through a portfolio of multimedia publications and websites. It is listed on the London Stock Exchange and owns famous brands including The Scotsman and the Yorkshire Post.
The acquisition supports National World’s strategy to acquire deep content expertise (in this case focused on business), rapidly accelerate its growth as well as being immediately earnings enhancing.
This deal highlights Headpoint’s ability to work with private businesses over time, preserve confidentiality throughout the process, identify acquisitive strategic partners and deliver successful transactions.
The current shareholders wanted to ensure that the company had a strong future and National World is a buyer that will continue to invest in high-quality content as well as the business infrastructure and the people
Marlen Roberts, Managing Director, Insider Media
We have worked closely with Marlen and the team to ensure we completed a sale to a strong and highly aligned acquiror. Content expertise, focused on the business vertical, a strong digital presence and organiser of well-established annual events made Insider Media a compelling addition for National World.
Headpoint Advisors is a founder-led corporate finance firm advising business owners, investors and management teams on company sales, acquisitions and growth capital. With offices in Birmingham, London and Reading, Headpoint combines partner-led delivery with deep sector expertise and international reach.
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