GFORCES
Technology, Automotive
Headpoint has advised Giles Smith, the founder and Chief Executive Officer and the other shareholders of GForces Web Management Limited on the investment made by Inflexion Private Equity into the company as well as the subsequent merger with Autofutura, a portfolio company of Inflexion.
Deal Type
Growth Capital, M&A
Value
Undisclosed
Sector
Technology, Automotive
Year
2021
Country
UK
A cash-out transaction with a leading private equity investor, underpinned by a shared strategic vision.
GForces delivers class-leading automotive e-commerce solutions through its NetDirector® software platform, real-time programmatic marketing and intelligent digital infrastructures. Its global presence includes some of the world’s most respected vehicle manufacturers and dealer groups, as well as independent retailers across four continents.
Autofutura is a global data management, lead management (CRM), loyalty and retention software business providing solutions for the automotive industry. With the rapid acceleration of the digitisation of the automotive sales process, the companies have come together to maximise sales efficiency and improve the way consumers buy cars. The combined business has global operations and a significant presence in vehicle sales.
The deal highlights Headpoint’s ability to work with the shareholders and management teams of leading companies such as GForces, over several years, and deliver a cash-out transaction with a leading private equity investor who shared a highly compelling strategic vision with the shareholders of creating an exciting auto tech group.
We recognised early on the highly complementary nature of the two businesses and it became quickly clear that Inflexion and the management team at Autofutura shared our vision for the automotive industry and the opportunity in front of us.
Giles Smith, Founder and Chief Executive Officer, GForces Web Management Limited
We are truly delighted to have advised Giles and the other shareholders on this investment by Inflexion and the merger with Autofutura. We worked closely with the team to ensure they secured the best investment partner for their ambitious growth plans and are really pleased that they are now part of the wider merged group. The scale of the opportunity in front of this group is epic!
Headpoint Advisors is a founder-led corporate finance firm advising business owners, investors and management teams on company sales, acquisitions and growth capital. With offices in Birmingham, London and Reading, Headpoint combines partner-led delivery with deep sector expertise and international reach.
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