Addmaster
Manufacturing, Industrials, Chemicals
Andy Moore has advised the shareholders of Addmaster, one of the UK’s leading suppliers of antibacterial and performance-enhancing additives, on its £33 million sale to Polygiene AB, a Sweden-based specialist in antimicrobial, antiviral and odour control technologies.

Deal Type
M&A
Value
Undisclosed
Sector
Manufacturing, Industrials, Chemicals
Year
2021
Country
UK, Sweden
Working closely with shareholders and management on preparation, positioning and negotiation.
Based in Stafford, Addmaster supplies additive technologies to customers across the plastics, paper, textiles, paints and coatings industries. Founded by Paul Morris O.B.E., the business built a strong reputation for innovation and technical expertise, underpinned by its proprietary Biomaster technology.
The acquisition brings together Addmaster’s expertise in antimicrobial technologies for hard surfaces with Polygiene’s long-standing reputation in odour control and antiviral solutions for textiles. Becoming part of a larger international group provides Addmaster with the scale, global reach and resources required to support continued product development and growth.
Headpoint worked closely with the shareholders and management team over a multi-year period, advising on strategic preparation, positioning and negotiation to deliver a successful outcome for all parties.
This is a fantastic deal for our business and gives us the financial backing and global resources we need to maximise the potential of our products, including the world-leading antimicrobial protection offered by Biomaster.
Paul Morris O.B.E., Founder of Addmaster
Headpoint Advisors is a founder-led corporate finance firm advising business owners, investors and management teams on company sales, acquisitions and growth capital. With offices in Birmingham, London and Reading, Headpoint combines partner-led delivery with deep sector expertise and international reach.
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