Investment in GForces by Inflexion Private Equity and merger with Autofutura

Deal Summary

Headpoint has advised Giles Smith, the founder and Chief Executive Officer and the other shareholders of GForces Web Management Limited on the investment made by Inflexion Private Equity into the company as well as the subsequent merger with Autofutura, a portfolio company of Inflexion.

GForces delivers class-leading automotive e-commerce solutions through its NetDirector® software platform, real-time programmatic marketing and intelligent digital infrastructures. Its global presence includes some of the world’s most respected vehicle manufacturers and dealer groups, as well as independent retailers across four continents.

Autofutura is a global data management, lead management (CRM), loyalty and retention software business providing solutions for the automotive industry.

With the rapid acceleration of the digitisation of the automotive sales process, the companies have come together to maximise sales efficiency and improve the way consumers buy cars. The combined business has global operations and a significant presence in vehicle sales.

The deal highlights Headpoint’s ability to work with the shareholders and management teams of leading companies such as GForces, over several years, and deliver a cash-out transaction with a leading private equity investor who shared a highly compelling strategic vision with the shareholders of creating an exciting auto tech group.