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Press Release – Headpoint has advised GForces on its investment by Inflexion and merger with Autofutura

Headpoint is delighted to have advised Giles Smith, the founder and CEO and the other shareholders of GForces on the investment made by Inflexion Private Equity as well as the subsequent merger with Autofutura, a portfolio company of Inflexion. With the rapid acceleration of the digitisation of the automotive sales process, the companies have come together to maximise sales efficiency and improve the way consumers buy cars.

GForces delivers class-leading automotive e-commerce solutions through its NetDirector® software platform, real-time programmatic marketing and intelligent digital infrastructures.

Read full press release here.

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